Personal Branding Interview John Kador - Personal Branding Blog - Stand Out In Your Career

Personal Branding Interview John Kador - Personal Branding Blog - Stand Out In Your Career Today, I spoke with John Kador, who is a New York Times bestselling author and author of the new book,   Effective Apology.   In this interview, John discusses how executives can earn more money by apologizing, the significance of the word sorry, the power of authenticity, some great examples and more. Can you explain how executives who apologize earn more than executives that dont? Here’s just one example of how executives who demonstrate the ability to apologize tend to earn more than executives who don’t. In my book I describe some research that the Pearl Outlet, an online retailer, conducted. The company noticed that many customers (usually men) often presented pearls as part of an apology (usually to wives and girlfriends). For obvious marketing reasonsâ€" “Say you’re sorry with pearls!”â€"the company wanted to know more about this relationship between pearl giving and apology. The company commissioned a formal study of over 8,000 customers. The survey confirmed that customers who are willing to say “I’m sorry” earned more moneyâ€"nearly twice as muchâ€"as those who rarely or never apologize. Stated another way, customers who earned more than $0,000 a year were twice as likely to apologize after an argument or mistake as those earning $25,000 or less. It turns out that a customer’s willingness to apologize is a perfect predictor of their place on the income ladder. In addition, the relationships of those who apologize tend to be better (or at least longer-lasting) than of those who resist apology. We can interpret these results in many ways. To me, executives who are confident enough to apologize tend to be very good at maintaining relationships. They are also good at accepting responsibility for problems, and, because of that, they are better at fixing them than those who blame others. All of these are the qualities valued and rewarded by any organization. Do you really think that sorry is an important word if there is no meaning behind it? The meaning of apology is in the action, not the words. You can’t talk your way out of a situation you acted your way into. What makes apology so powerful is not what you say, but what you do. Apology must be observable. We should be able to see the action that accompanies the words. For example, saying “I’m sorry” is one thing. What the apologizer does to provide restitution is another. The other most important action is whether the apologizer changes his or her behavior. If he or she can be seen not to repeat the offending behavior, then the apology is complete. It takes more than words. Every effective apology contains within it the answer to the question, “how is the apologizer to be held accountable for the apology?” Personal branding is about authenticity. How can leaders harness their true self? The first thing that authenticity requiresâ€"and why the willingness to apologize is such a critical path to harnessing one’s true selfâ€"is a commitment to face the facts. One of those facts is that we all make mistakes. When we do, we have a choice. We can confront the truth about our imperfection and apologize, or we can deny, defend, and stonewall. When we acknowledge the factsâ€"including those that make us look badâ€"we are on the road to authenticity. This is far better than pretending that we are perfect. By acknowledging, naming, and ultimately accepting our mistakes, we embrace our humility and make room for our true selves, imperfect and all too human, just like everyone else. Apology is a way of honoring what we know to be true, while at the same time honoring ourselves and those we care about. Can you give examples of 2 people and 2 companies that have apologized and earned back their respect? Within months of each other in 2006, two CEOs came under fire for misstating their academic credentials. One CEO was forced to step down while the other is still at the helm. David Edmondson, CEO of RadioShack Corp., admitted that the company’s web site gave him a credential he never actually earned. At yellow pages publisher R.H. Donnelley Corp., chairman and CEO David Swanson admitted that he never actually earned a degree from the university he attended, despite what the company said in news releases and what it posted on the web site. The CEO who chose Plan A (RadioShack’s Edmonson) was forced to resign while Swanson who chose Plan B is still R.H. Donnelly’s CEO. Edmonson now acknowledges that a candid and immediate apology might well have saved his job. Currently CEO of Fort Worth based Easysale, Inc., Edmonson admits he made a mistake by not immediately correcting the biography that RadioShack distributed to the news media and posted on its Website. Then when a story appeared on the front page of the Fort Worth Star-Telegram in February 2006, he should have apologized immediately. Instead Edmonson made three classic errors. He delayed. He got defensive by deflecting responsibility (“I wasn’t responsible for the web site”). And he tried to explain. These behaviors lad to a death spiral from which no CEO can recover. Over at R.H. Donnelly, Swanson went to his board before the issue became a public. Swanson accepted total responsibility and apologized. The company nervously issued a news release to correct the record, but it never became a problem. At the time, news reports about the incident praised Swanson for his candor. With hindsight, Edmonson recommends that CEOs incline toward more transparency. “When you own up to your own shortcomings, the fear of whatever you are guarding is released,” he says. “Apology frees you from the burden of whatever you have in your past.” If you want an example of a company whose brand was at risk and that regained its credibility, you can look no further than the toy maker Mattel. A key benefit of apology for leaders is that it reassures people that the leader is on their side. Leaders who acknowledge fault with a genuine apology argue against people’s suspicion that they are indifferent to the pain their companies have caused. From this position, people are more likely to forgive. The truth of this was dramatically demonstrated at Mattel, when the toymaker had three recalls in one summer representing 18.2 million toys, the most in company history, because of lead paint and design flaws. “I started every discussion on the recall with these words: ‘I am sorry we are here. I’m sorry this recall happened,” says Robert A. Eckert, chairman and CEO of Mattel. “Even though the lead-based toy recalls represented less than 1 percent of all the toys Mattel produced, it should have been zero. I’m sorry you have to worry about this.” Eckert just kept on apologizing in person, on TV, and in print. He was even criticized for apologizing too much. But the results supported his commitment to accountability. Many analysts predicted that the Mattel brand would suffer. Instead, the company exceeded revenue expectations. What is one situation in your life when an apology helped you? Just recently an effective apology got me out of a well-deserved ticket when a state trooper pulled me over for speeding. I was driving on a business trip and hurrying to get to my next appointment. A state trooper pulled me over. “Sir, are you aware you were going 75 miles per hour when the posted speed limit is 55 mph?” he said. Instead of giving an excuse, I decided to admit it and apologize. “Officer, you’re right. I was speeding. I’m a guest in your beautiful state and I’m afraid I have abused the privilege. I’m sorry.” He looked at me for a minute and I thought I detected a smile and then he said, “Sir, I’m going to issue you a warning today. Please observe the posted speed limits. Drive safe and have a good day.” Of course there’s no way to know for sure what the trooper would have done had I not apologized. And had I received a ticket, the fine would have been my restitution. Apology is not a get-out-of-jail-free card. But what are most of us tempted to do when caught doing something wrong? We deny we were speeding or offer excuses or plead for mercy: all attempts to evade responsibility. Here’s the paradox of apology: by admitting responsibility and accepting consequences, we often find that the consequences are not as dire as we fear. The world may not be as punitive as we sometimes think it is. John Kador is an author, consultant, and speaker who acts as if every word is a moral choice. His work centers on identifying and describing best practices in leadership and promoting the highest standards of personal accountability, humility, and transparency. This book, which describes the benefits that leaders accrue when they embrace apology rather than shy from it, is squarely in that tradition. His personal credo is that different is not always better, but better is always different.   He is the author of over books, including Charles Schwab: How One Company Beat Wall Street and Reinvented the Brokerage Industry, 50 High-Impact Speeches Remarks: Proven Words You Can Adapt for Any Business Occasion, and the NY Times bestseller Net Ready: Strategies for Success in the E-conomy (with Amir Hartman and John Sifonis).   His latest book is called Effective Apology.

Medical Writing and Editing Resume Services

Medical Writing and Editing Resume ServicesIf you are looking for an online job and looking for a job at home, you might want to consider using Meidcal writing and editing resume services. This is because their resume writing service will be able to help you achieve your goals.Writing and editing a resume is one of the most important things that you can do. It is an important tool in finding employment. Therefore, if you want to find a job at home, this is the first thing that you need to look into.A Meidcal resume is one of the best options available today. If you are looking for a job at home, this is the right option for you. There are many services available that can provide you with a professional looking and professional sounding resume. They will be able to help you with your job search.If you are looking for a career, you should search for the employment opportunities that are available. When looking for these jobs, it is important that you have a well-formatted resume that i s clean and well written. It is important that your resume is in good shape so that it will stand out from all the other resumes that are available.Using a resume service that offers medical writing and editing, resume services will help you find the job you are looking for. These services will take the information you provide and then customize it to meet your needs. It will be well written, professional and meet your expectations. Therefore, it will be very easy for your potential employer to read your resume and know what you are all about.If you are a job seeker, you need to make sure that your resume is very important to your employer. If your resume is not professional looking and does not get the job you are applying for, it could be the difference between getting the job or not.These resume services can help you with your resume. They will help you with the formatting, grammar and spelling as well as the formatting of your resume. They will also help you with the placement o f your resume in relation to other resumes that are available on the Internet.Medical writing and editing resume services will ensure that your resume is professionally looking and will be more appealing to your employer. These services are very cost effective. Therefore, you will be able to find the job that you are looking for.

What to Do When Options Run Out Take a New Path - Kathy Caprino

What to Do When Options Run Out Take a New Path In the past several months, Ive worked with a great number of clients who have found themselves at what seems to be a complete dead-end professionally.   Avenues they were fully passionate about pursuing (and would have allowed for successful employment only a year ago) have dried up, with precious few opportunities remaining, for the time being.   As we know, the world has changed.   For example, one of my clients reinvented herself completely over the past several years, from market research director  to science teacher, only to find there are simply no jobs available in her geographic region.   Another client is crystal clear that she wants to write as a profession, but feels that starting up now as a freelance writer, given the implosion of the publishing world as we know it, would be a recipe for disaster.   What should we do when the path we desperately long to pursue is blockaded?   I say we turn a corner, take a fork in the road, and re-direct   ultimately find a revised path that allows you to succeed in these times, while honoring your authentic values.   There isnt only one job in the world that will make you happy, or one career path (I feel this is true about choosing a mate as well â€" there isn’t just one person with whom you could build a happy, fulfilled  life.)   So often, we become overly-attached to what we think will make us happy or get us out of our misery, and we miss the (rescue) boat completely.   What’s that story, about the man who finds himself in a flood, with water covering his home?   I think it goes something like this…   As the flood occurred, the man said to himself, “I know God will save me.   I won’t worry.”   But as the water rose, things become dire.   First, someone offers the man a hand to take him to higher ground, but the man says, “No thanks, I’m waiting for God to save me.”   As the water flooded his home, a group in a rowboat came by, and shouted, “Come on, come in the boat with us and be saved!”   The man said, “No thank you, I’m waiting for God to save me.” A day later, as the man clung to the roof of his house, a helicopter came to save him.   He yelled to the pilot, “No thank you, I’m waiting for God to save me.”   The man drowned.   When he saw God in heaven, he said, “Why didn’t you save me??” God replied, “I sent three forms of rescue…it was up to you to take them.”   So the question is…what forms of rescue can you find that will keep your heart and soul intact while also keep you afloat, financially, emotionally, and spiritually?   Open your heart and mind to new avenues, and they will become apparent.   What rescue options have you pursued lately, and how have they worked out?  

How to Use Google AdWords to Target Specific Hiring Managers - CareerEnlightenment.com

Follow Googles wizard on picking a keyword and writing an ad.For keywords, choose the name of the person you are trying to attract. Because peoples names arent very popular advertising terms, try bidding  just 10 to 20 cents per click.When youre done with the wizard, pay Google so that your ad gets displayed.Click on Billing and drop $50 into your campaign, sit back, relax, and wait for your phone to ring!In your ad, include a link to a landing page just for the person youre targeting. If they just go to your LinkedIn profile, they wont know what you want.

The Real Secrets of Personal Branding

The Real Secrets of Personal Branding The concept of c-level personal branding seems simple enough, yet some professionals don’t quite understand the ins-and-outs of it. Personal branding is an ongoing process that can take years to develop, but only seconds to destroy completely. It’s impossible to boost your personal brand if you don’t make a conscious effort to make your name known throughout your industry and beyond. You could start with developing your LinkedIn profile, attending networking events or other functions. However, the real secrets to personal branding involve differentiating yourself and being completely authentic in everything you do. Differentiate Yourself The idea of personal branding for senior level managers involves communicating the unique characteristics you offer to any individual or organization. The idea of differentiating yourself isn’t a new concept, but it’s one that often gets overlooked. Companies today always look for a candidate who stands out when they are in the hiring process. When you target and identify exactly what companies are looking for, then you can compare those needs to what you offer and present them in a unique way to differentiate yourself from the candidate pool. Differentiation is a key component of c-level personal branding. Writing Can Demonstrate Your Personal Brand Whether it’s on your LinkedIn profile, your resume, your personal blog or any other content, what you write and how you write it can demonstrate your personal brand. Your content should clearly show your expertise, the values you bring, your leadership style and what sets you apart from other people who have similar levels of expertise. As long as you are consistent in your writing, every single piece of content you publish will provide a boost to your c-level personal branding. Always Be Authentic In the world of technology and automation today, it’s easy to get away from authenticity. When you have to write your resume or LinkedIn profile by using certain keywords to be recognized, you could end up drifting away from your natural brand. The best thing to do is write and speak authentically and you’ll never have to question yourself or answer any tough questions. There are many different ways to make yourself stand out, but if you don’t do it authentically, then you aren’t doing yourself or anyone else any favors. Professional Resume Services understands the importance of personal branding for senior level managers. While our name suggest we are experts in resume writing, our expertise goes far beyond just resumes. We want to help executives boost their personal branding to give them a better chance at landing the jobs they desire. To learn more about personal branding and how to set yourself apart, don’t hesitate to reach out to us at any time.

Functional Resume Example - The Best One to Use

Functional Resume Example - The Best One to UseFinding a functional resume example can be easy enough for some people. You just need to take the time to find one that you can relate to, but if you are trying to find one that is more specific you might have trouble finding one that fits your job description. The good news is that there are plenty of examples that you can look at and it doesn't matter if they are not written by the people who made them.This is because you can simply take any example from a book, from a web site, or even from a functional resume example online. Since so many people are now doing it on their own, there is no need to worry about writing something you don't know anything about.The best functional resume example will not only be a great one to start with, but also one that you can put into action. In other words, if you really want to make sure that you use a functional resume example you are going to need to do it over again. If you are already going to do this, then it will be easier for you to remember how to put it into practice.This does not mean that you are just going to type something into a search engine and you will be able to find a functional resume example. Many of these examples will not be very good and may contain some pretty poor grammar. The best ones are ones that have some thought put into them.This is because when you are creating a functional resume you are thinking of what it is that you want to get across. If you are not writing a resume then you are probably writing a cover letter. The difference is that you are likely to feel that the letter is better than the resume since you had the time to think about what the letter says instead of just being filled with the desire to get a job.Using a functional resume example will help you remember to think of what you want to say and to write it in a way that you think is important. Writing is all about making a statement and this is something that you should really pa y attention to.Finally, the best functional resume example is one that will help you think about the things that you are going to talk about in your application and the way that you are going to present this information. This means that if you are using this example to give someone advice they should be willing to see this to see what they need to change to include what you are trying to say. You should also pay attention to what you want to include in your resume.

Uncommon Article Gives You the Facts on Ministry Resume That Only a Few People Know Exist

Uncommon Article Gives You the Facts on Ministry Resume That Only a Few People Know Exist Having one on hand will ensure not just the timely submission of your application but will also enable you to present a document that's well-crafted. Your cover letter is going to be your very first impression. Ministry cover letter is a significant application letter and for that reason, it would be written according to the designated format. The following ideas will help you compose a very clear and cogent cover letter that is not difficult to read and conveys the suitable details about you to a prospective employer. Facts, Fiction and Ministry Resume Try to remember that the essential principle is to produce an effective CV. When you get a solid comprehension of your past, now it's possible to spend time pondering the future. Most people in vocational ministry will be asked to send a ministry resume sooner or later. Therefore, my company is to look for each distinctive manifestation of God's goodness and be ready for surprises and blessings. Definitions of Ministry Resume You have to have a comprehensive comprehension of your experiences and the skills they represent so as to compose a quality resume. Gain the leadership abilities and confidence you want to lead your church, company or ministry. Others might possess the abilities and experience needed, but you could have to dig a bit past the resume to locate that out. Computer skills are particularly important to note. There are many differences among a standard resume and the form of resume you have to submit when hunting for ordained employment, especially in terms of which sections to include or exclude. Not everything you've done is relevant. If change should be made, it has to begin with a change in mindset. In relation to the layout, it's very important that every task listed is visually separate from the others. The degree can be finished in only over three decades. Additionally, it provid es you an opportunity to find out how much you've changed over time. A volunteer position might be quite in-depth and require a great deal of time and commitment from someone, or it may be a two-hour responsibility once weekly. For instance, if you're asking for a position at a church that demands a good deal of involvement in its youth ministry, make sure you include all of the experience you've got with youth from your college years to the present (even something which may appear trivial, like a summer spent as a camp counselor years ago). The Basic Facts of Ministry Resume You want to produce a good one. The absolute most popular grammatical mistake on resumes is using random capitalization. Too little information may be a red flag however. In case the church requests a particular file type, make sure you offer your CV in that type. The Basics of Ministry Resume Include other information only if it's related to your job target. Keep in mind, however, which you only nee d to include information which helps prove you are able to do the job. Contact information needs to be placed at the very top of the resume. Bear in mind an employer doesn't wish to know an excessive amount of personal details about you. What About Ministry Resume? Your social networking accounts give churches the opportunity to learn how you interact with people and what it is that you are posting. In the majority of professions, a resume picture is regarded as a faux pas.