How to Use Google AdWords to Target Specific Hiring Managers - CareerEnlightenment.com

Follow Googles wizard on picking a keyword and writing an ad.For keywords, choose the name of the person you are trying to attract. Because peoples names arent very popular advertising terms, try bidding  just 10 to 20 cents per click.When youre done with the wizard, pay Google so that your ad gets displayed.Click on Billing and drop $50 into your campaign, sit back, relax, and wait for your phone to ring!In your ad, include a link to a landing page just for the person youre targeting. If they just go to your LinkedIn profile, they wont know what you want.